Digital marketing is the marketing of products or services using digital technologies on the Internet. What is Digital Marketing includes the use of display advertising and any other digital medium through mobile phone apps.
Today’s time is online, like online shopping, ticket booking, recharge, bill payment, online transaction etc. we can do many things comfortably sitting at home through the internet.
If we look at the market situation, about 80% of buyers do online research before buying any product or taking service, in such a situation digital marketing becomes important for any company or business. Know in detail what is Digital Marketing in this blog.
What is Digital Marketing?
A few years ago, people used to market their goods through various methods like posters, templates, advertisements, newspapers etc. to sell their goods and deliver them to the customers. But all these activities could attract very few customers, so traders changed the way of marketing their things and nowadays everyone can do online shopping, send or receive money, various types of education related courses etc. through their phones. Or you can do it easily from laptop.
This word started becoming more popular after the year 2000. When search engine marketing, social media, apps etc. developed in the internet, this word became common among the people. Digital marketing is one in which we can promote our product globally through digital devices like our mobile and computer. In the 1980s, some efforts were first made to establish a digital market but it was not possible. Its name and use finally began in the 1990s.
Benefits of digital marketing
Along with knowing what is Digital Marketing, it is also important to know its benefits, which are as follows:
- This can be done for very little money. You can start this with INR 100 or even INR 1,000.
- We can deliver our advertisements only to those people who need our products or services. Whereas this is not possible in traditional marketing
- Digital marketing is easy to do.
- At the same time, we can easily make necessary changes in our campaign.
- The conversion rate is usually good in this. That means people become customers quickly.
- There are many job options in internet marketing.
- To reinforce the core concepts of Internet marketing.
- Promoting your existing business website or blog.
- You can better monitor how your SEO team is performing.
- Internet marketers can work from home as a freelance.
Types of Digital Marketing
- Social Media: Social media consists of many types of websites like Facebook, Twitter, Instagram, LinkedIn etc. Through social media, a person can present his thoughts and feelings in front of thousands of people. As you all must have noticed that when we visit these sites (digital marketing), advertisements appear on it every now and then. These advertisements may or may not be related to your choice.
- Email Marketing: Email marketing is necessary for every company in every way because any company gives new offers and discounts to the customers from time to time, for which email marketing is an easy way of digital marketing. Delivering its products by any company through email is called email marketing.
- YouTube Channel: YouTube is a medium of social media marketing through which producers can market their products directly to the people.
- Affiliate Marketing: Advertising of products through websites, blogs and links is called affiliate marketing (digital marketing). Under this, you create your link and upload your product on that link. When a customer buys your product through that link, you get paid.
- Apps Marketing: Reaching people by creating different types of apps on the internet and promoting your product through those apps is called apps marketing (digital marketing). Nowadays a large number of people are using smartphones. Big companies create their own apps and distribute the apps to the people.
Why is digital marketing important?
In today’s time, where people’s preferences change every second, we should adopt those marketing methods which we can change at any time according to people’s preferences. Because this will not only save the marketer’s money but will also get more targeted audience and this will also increase the ROI of your business. Like earlier in marketing we used to make a strategy and implement it and used to wait for a few days and judge from the reaction of people whether our marketing was successful or not but now we do not need to wait for so many days because we You can track people’s response in real time and change your marketing strategies according to new strategies every day.
Digital marketing courses online and offline?
Along with knowing what is Digital Marketing, it is also important to know its syllabus. Although the actual syllabus offered for digital marketing courses will vary primarily according to the course level as well as the institute, there are some core topics that are covered in such courses at all levels. Here is the list of major topics covered under Digital Marketing Syllabus:
Introduction to Digital Marketing
- SEO optimization
- Introduction to CRM
- Email Marketing
- Competitor and Website Analysis
- Market Research
- Content Creation, Management & Promotion
- Introduction to Web Analytics
- Mobile Marketing
- Social Media Marketing
- Digital Marketing Budgeting, Planning & Forecast
- Digital Marketing Project Management
- Product Marketing (Facebook, Instagram, Google Ads)
- Affiliate Marketing
- Website Data Analytics
- Paid Ads Optimization Strategies
- Neuromarketing Fundamentals
Immense Employment Potential.
By the year 2030, India will need 9 crore employees in various sectors. This figure has come to light quoting a report released by McKinsey Global Institute. Because every region of India was a victim of downfall in the global pandemic. After which the country continued to need recovery. According to the report, by 2030, India will need 9 crore jobs in digital marketing sectors, manufacturing, food processing, power, logistics, financial services, automation, health, and retail etc.
Keeping this in view, the Central Government has set a target of skilling all the unskilled employees of the country by 2030. In which lakhs of people are being skilled every year under the Pradhan Mantri Kaushal Vikash Yojana. Because the market requires 80-90 lakh skilled employees every year.
Conclusion
Digital marketing has become a medium through which marketing (business) can be increased. Everyone benefits from its use. The best coordination is being created between the consumer and the businessman, this coordination can be achieved through digital marketing. Digital marketing is a unique quote of modernity.
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